The linkedIn ads experience beyond expectations.
Beyond The Funnel
Advanced LinkedIn advertising strategies built by one of the world’s top certified experts.
About BTF
Beyond the Funnel helps B2B brands grow on LinkedIn through a proven full-funnel approach - from awareness to conversion.
With experience managing and optimizing over 1,000 LinkedIn ad accounts, we’ve developed a testing framework that validates audiences, refines positioning, and drives measurable results.
LinkedIn by the Numbers
The fastest-growing B2B platform on the planet.
1.2 Billion+
Members
​Across 200+ countries and territories
90 New Roles Every Minute
Keeping audience data fresh for targeting
1.3M+ Feed Updates per Minute
Where professionals actively engage with content
52% Increase in CEO Posting
Over the past two years
98% of Fortune 500 CEOs
use LinkedIn as their primary or only social platform
Your audience isn’t just on LinkedIn — they’re active, evolving, and ready to engage.
Why LinkedIn Ads
LinkedIn targets decision-makers directly
Reach high-value professionals with real intent using LinkedIn’s precision targeting tools.
Professional network
A business-first environment designed for meaningful, high-quality B2B connections.
​Advanced filtering tools
​Target specific roles, industries, and company sizes with unmatched accuracy.
Content-driven lead generation
Engage decision-makers through relevant, insight-led content that solves real business problems.
Underperformance comes from flawed systems
Many companies fail by not testing effective funnel strategies.
Funnel-based systems drive results
Structured, tested campaign flows convert attention into qualified opportunities and measurable growth.
LinkedIn ads optimize lead generation
Strategic LinkedIn ads convert high-intent prospects into qualified leads.
Real-time engagement builds trust
Consistent visibility and interaction nurture credibility and lasting professional relationships.
Each tier designed for your goals, ad spend, and growth stage
Choose Your Growth Plan
RECOMMENDED
YOUR NEXT 100 B2B CLIENTS ARE ALREADY ON LINKEDIN.
Led by 1 of 80 LinkedIn Certified Marketing Experts worldwide and featured in Marquis Who’s Who (2025) for excellence in B2B advertising.
Michael Arbini
" Josh helped us map out and execute a full LinkedIn strategy that took our pipeline from a few dozen to over 100 opportunities in one year. He’s strategic, collaborative, and deeply understands how to turn LinkedIn into a growth channel "
- Former Head of Commercial Marketing, Evidation